The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe.
More Details
- ABZORB midsole absorbs impact through a combination of cushioning and compression resistance
- Molded TPU 'N' logo
- Reflective accents
Shipping
Shipping fees are calculated at checkout.
Orders are delivered to your home within 2–6 business days.
Please note that during special releases, sales, or holidays, delivery times may be slightly extended.
Returns
TAF offers a 30 day return policy.
For more general information and frequently asked questions.
For more than 100 years, New Balance has stood for uncompromising quality and innovation. Guided by the ethos “a more intelligent approach to building shoes,” the Boston-born brand has mastered the balance of performance and design.
Originally a cult favorite among die-hard sneaker fans, New Balance has surged into the mainstream with the rise of the dad sneaker trend—cementing models from the iconic “9 Series” at the center of sneaker culture. The legendary 990, proudly made in the USA, remains a flagship style and a true symbol of the brand’s heritage.
With production facilities in the U.S., U.K., and China, New Balance offers a global yet versatile portfolio. From timeless silhouettes like the 574, 997, and 1500 to innovative new releases and archival bringbacks, each pair reflects the same philosophy: the perfect blend of performance and fashion.
30-Day Returns 
Fast delivery in 2-6 days 
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